"DO USUAL THINGS IN A NEW WAY”
THIS IS INNOVATION.
In jewellery we have always sold the same things, now we want to do it in a more innovative, more profitable, more personalised way.
The customers are looking for new shopping experiences, more aware, unique and tailored, and it’s up to us, today, to offer them.
Yesterday's jeweller
- Label dealer
- Needs a large warehouse to have a wide range of products
- Sells a jewel with characteristics chosen by the company
- Needs time to develop prices
- Does not collect purchase and sales data
- Only sells offline and does not reach the customer online
- If sells online, it resells commonly distributed brands by engaging in price battles with competitors
The jeweller of tomorrow
- Sells the jewel under his own brand and build customer loyalty
- Competent on the product and guides his customer towards an informed choice
- Chooses the characteristics of the jewels he sells
- Has a sufficient physical warehouse and an immense virtual warehouse
- Allows his customer to create a TAILOR-MADE jewel
- Create prices in real time, showing value and image
- Collects purchase and sales data, analyses inventory turnover
- Offers custom-made jewellery online, differentiating himself from his competitors
The jeweller of tomorrow
- Sells the jewel under his own brand and build customer loyalty
- Competent on the product and guides his customer towards an informed choice
- Chooses the characteristics of the jewels he sells
- Has a sufficient physical warehouse and an immense virtual warehouse
- Allows his customer to create a TAILOR-MADE jewel
- Create prices in real time, showing value and image
- Collects purchase and sales data, analyses inventory turnover
- Offers custom-made jewellery online, differentiating himself from his competitors